- +1 (829) 605-4680
- service@mingoversum.com
- Careterra Sosua - Cabarete KM 4, Plaza Commercial Nr1, Sosua 57000
Company Profile
Lunovi Real Estate is a dynamic real estate company based in the Dominican Republic. Specializing in property management, legal consulting, and real estate investment services, the company primarily serves international investors, expatriates, and high-net-worth individuals seeking opportunities in the local market.
With a comprehensive suite of services including property oversight, rental management, furnishing, and legal advisory, Lunovi Real Estate is a key player in providing seamless real estate solutions for clients around the world.
Key Performance Indicators (KPIs)
Investor Engagement
30% increase within the first quarter
Sales Cycle Time
Reduced by 20%
High-Value Client Acquisition
50% growth
Ancillary Services Revenue
25% increase
Client Retention
Improved by 40%
Challenge
- Low investor confidence due to limited knowledge of the Dominican Republic's real estate market
- Hesitation to engage with real estate services due to concerns about legal and cultural barriers
- Lack of clarity in service offerings, making it difficult for potential clients to understand the full scope of Lunovi's capabilities
- Online marketing inefficiencies, making it hard to attract high-value clients
- Time-consuming sales processes that delayed deal closures
Solution
Clarifying the Service Offering
Refined messaging and introduced a new consultation service priced at $1,000/month
Optimizing Online Marketing
Developed premium online marketing packages and launched targeted campaigns
Building Investor Confidence
Introduced multilingual support and legal services to address investor concerns
Streamlining Property Management
Enhanced property management services with tiered offerings
Holistic Approach to Client Retention
Introduced furnishing and interior design services for turnkey solutions
Implementation Steps
SMO® Workshop and Strategic Alignment
Gained clarity on core services and effective marketing strategies
Enhanced Client Onboarding Process
Introduced structured investor onboarding system with in-depth market consultations
Partnership Development and Outsourcing
Partnered with local professionals to scale operations without increasing internal workload
Online Marketing Rollout
Executed optimized digital marketing plan targeting high-net-worth individuals and international investors
Results
Increase in Investor Trust
30% increase in client engagement within the first three months
Growth in Ancillary Services Revenue
25% increase in service revenue
Improved Client Retention
40% increase in client retention rate
Higher Property Sales Volume
15% increase in property sales within six months
"The SMO® workshop helped us gain much-needed clarity on our service offerings and marketing strategy. By refining our approach and understanding the importance of clear communication and online marketing, we've transformed how we engage with clients. The results have been phenomenal—higher investor confidence, faster sales, and significant growth in our service revenue."
The SMO® Process for Lunovi Real Estate
Strategic Alignment
Clarifying core services and refining marketing messages
Service Enhancement
Introducing new services and optimizing existing offerings
Digital Transformation
Implementing targeted online marketing strategies