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SMO® Avatar

SMO® vS ChatGPT

Here’s a breakdown of how SMO® (Strategic Marketing Optimization) compares to using ChatGPT for marketing purposes

 

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Purpose and Focus

SMO®

SMO® is a specialized framework designed to optimize marketing strategies through in-depth customer profiling (using SMO® Avatars), psychology-driven insights, and long-term strategic planning. The goal is to tailor every aspect of marketing to meet specific customer needs, improving overall performance and conversion rates.

Focus Group

ChatGPT is a general-purpose AI language model designed to assist with a variety of tasks, including generating content, answering questions, and providing suggestions. It can help with brainstorming and creating copy, but it’s not a comprehensive marketing strategy tool.

Customization

SMO®

One of the core elements of SMO® is the creation of highly personalized SMO® Avatars, which serve as detailed representations of the ideal customer. This allows for more tailored marketing campaigns based on real customer data and insights.

ChatGPT

While ChatGPT can generate content and provide ideas based on prompts, it lacks the ability to create highly detailed and strategic customer avatars on its own. It can offer general advice and content but without the same level of personalization as SMO®.

Getting Started: Tailored Demo

See for yourself how the SMO® Avatar can transform your approach to digital marketing and customer engagement. Schedule a demo today, and we’ll use your real data to show you how SMO® Avatar can increase your millennial and Gen Z engagement while ensuring compliance.