- +1 (829) 605-4680
- service@mingoversum.com
- Careterra Sosua - Cabarete KM 4, Plaza Commercial Nr1, Sosua 57000
Transforming Vision into Reality
How Joerg Leveraged the SMO® Framework to Build a Holistic, Spiritually-Aligned Design Business
Company Profile
Joerg is a multitalented designer and entrepreneur with over 25 years of experience in design and marketing. His unique approach integrates creativity with spiritual awareness, focusing on creating holistic design solutions that reflect the core values of his clients.
His goal was to transition from traditional design work to a business model that embodied his spiritual philosophy and catered to a niche market.
Key Performance Indicators (KPIs)
Revenue Goal
Increase monthly revenue to €20,000 through high-value, spiritual branding and design services
Customer Acquisition
Attract clients aligned with spiritual values through targeted offerings and consultations
Service Offerings
Develop premium design services, including brand identity and spiritual design coaching
Client Retention
Build a model based on recurring high-ticket clients (€3,000/month packages)
The Challenges
- Lack of Focused Branding: Joerg struggled to define a clear and consistent business offering.
- Client Confusion on Value Proposition: Many potential clients did not fully understand the benefits of a spiritual design approach.
- Energy and Time Management: Joerg found it draining to engage in lengthy client interactions, making scaling difficult.
The SMO® Solution
Clarification of Unique Value Proposition
Articulated the value of Joerg's holistic design approach, emphasizing transformational aspects.
Service Structuring and Pricing Strategy
Created a structured value ladder with multiple entry points for clients with different budgets.
Energy-Optimized Business Model
Developed a model allowing Joerg to engage deeply with a few high-ticket clients per month.
