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SMO® Success Story: Unlocking Real Estate Success for Lunovi Real Estate

Unlocking Real Estate Success for Lunovi Real Estate

How SMO® Transformed Operations and Investor Engagement

Lunovi Real Estate

Company Profile

Lunovi Real Estate is a dynamic real estate company based in the Dominican Republic. Specializing in property management, legal consulting, and real estate investment services, the company primarily serves international investors, expatriates, and high-net-worth individuals seeking opportunities in the local market.

With a comprehensive suite of services including property oversight, rental management, furnishing, and legal advisory, Lunovi Real Estate is a key player in providing seamless real estate solutions for clients around the world.

Key Performance Indicators (KPIs)

Investor Engagement

30% increase within the first quarter

Sales Cycle Time

Reduced by 20%

High-Value Client Acquisition

50% growth

Ancillary Services Revenue

25% increase

Client Retention

Improved by 40%

Challenge

  • Low investor confidence due to limited knowledge of the Dominican Republic's real estate market
  • Hesitation to engage with real estate services due to concerns about legal and cultural barriers
  • Lack of clarity in service offerings, making it difficult for potential clients to understand the full scope of Lunovi's capabilities
  • Online marketing inefficiencies, making it hard to attract high-value clients
  • Time-consuming sales processes that delayed deal closures

Solution

Clarifying the Service Offering

Refined messaging and introduced a new consultation service priced at $1,000/month

Optimizing Online Marketing

Developed premium online marketing packages and launched targeted campaigns

Building Investor Confidence

Introduced multilingual support and legal services to address investor concerns

Streamlining Property Management

Enhanced property management services with tiered offerings

Holistic Approach to Client Retention

Introduced furnishing and interior design services for turnkey solutions

Implementation Steps

SMO® Workshop and Strategic Alignment

Gained clarity on core services and effective marketing strategies

Enhanced Client Onboarding Process

Introduced structured investor onboarding system with in-depth market consultations

Partnership Development and Outsourcing

Partnered with local professionals to scale operations without increasing internal workload

Online Marketing Rollout

Executed optimized digital marketing plan targeting high-net-worth individuals and international investors

Results

Increase in Investor Trust

30% increase in client engagement within the first three months

Growth in Ancillary Services Revenue

25% increase in service revenue

Improved Client Retention

40% increase in client retention rate

Higher Property Sales Volume

15% increase in property sales within six months

"The SMO® workshop helped us gain much-needed clarity on our service offerings and marketing strategy. By refining our approach and understanding the importance of clear communication and online marketing, we've transformed how we engage with clients. The results have been phenomenal—higher investor confidence, faster sales, and significant growth in our service revenue."

— Sabine, Founder of Lunovi Real Estate

After SMO®
Before SMO®

The SMO® Process for Lunovi Real Estate

1

Strategic Alignment

Clarifying core services and refining marketing messages

2

Service Enhancement

Introducing new services and optimizing existing offerings

3

Digital Transformation

Implementing targeted online marketing strategies

4
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